MotoAdNetwork • Art Specification Guides
Simple creative wins the street.
What performs on a parked motorcycle — and what to avoid — before you brief your design team.
Built for everyday use
A cover people actually notice.
Your creative sits on a real object — handled, parked, and viewed at close range. It needs to perform in sunlight, traffic, and daily use, not just in a presentation slide.
The two-second rule
Why simple systems read faster.
Street-level advertising gets a fast glance, so hierarchy matters. A strong mark, short headline, and clear contrast will outperform crowded messaging every time.
Design priorities
Brand-first, engineered for clarity.
Lead with your logo, keep the composition disciplined, and let the artwork feel intentional rather than promotional.
Identity lockup
Prioritize your logo, core brand color, and a clean focal point so the cover reads as part of the brand system.
Keep the line short
One phrase, five words or fewer — an ambient city line, not retail copy.
High-contrast layout
Use strong spacing, simple type, and clear contrast so the message stays legible from a distance and at speed.
How the covers are made
One color. Sometimes two.
Every cover built for durability outdoors and for looking identical from the first unit to the hundredth. It's a deliberate constraint, not a limitation: it's exactly what makes restrained creative read clearly at a glance.
Print specification
Panel size
60 × 35 cm (23.6 × 13.8 in)
Colors per creative
One spot color, two max, by default — from our standard set below
Recommended print coverage
~10–15% of the panel — a logo and short line, not a full background
Artwork format
Vector art (AI, EPS, or PDF) works best — keep shapes simple and clean
More colors or gradients?
Technically possible with coordination — but not full color, and not the default recommendation
Standard color set
White Yellow Green Blue Black
Need more colors, a gradient, or a color outside this set? Talk to us before you finalize your design — it can often be arranged, but it needs sign-off, and it's still not full color.
See it in practice
Good vs. too aggressive.
Real creative gets reviewed before it goes to print — here's the difference between what passes and what needs rework.
GOOD
- One color, high contrast
- Logo + short line only
- Generous negative space
TOO AGGRESSIVE
- Full-panel background art or photo
- Multiple competing colors
- Paragraph-length copy or a price list
Not sure your creative fits?
Send it our way before you brief your design team — we'll review it against these guides and flag anything that needs adjusting.
Launch Your Campaign
from 50 PHP/motorcycle/day